Monday, 16 January 2017

Music Video Pitch

http://prezi.com/gnmqowrpq9oo/?utm_campaign=share&utm_medium=copy




Script


I chose the song Sweater Weather by The Neighbourhood.  I picked the song because the lyrics can be interpreted in many way, so in order to make the video work alongside the song, I needed something simple, something that could also be interpreted in many ways.


These are some of the lyrics, the key parts are highlighted and my idea presented alongside. For example the lyric that motivated me to challenge the conventions of music videos were “One love, two mouths” which spiked the idea of a same sex couple. Another lyric was “ ‘Cause it’s too cold for you here and now” I decided to use this to show the bad environment that a couple sometimes has to go through but how they protect each other
My original idea was a couple, as the lyrics suggest that the song is about a couple and after further research I discovered that many other people interpreted it this way as well. After listening to the song and brainstorming ideas, I established two narratives and decided to link them together.


 The mind map shows the way the running narrative will work and how the ideas around the homosexual couple.


A general overview of the narrative is that: we have a couple, one of them goes for a run, this creates the simple start and then I’m going to create a montage of shots of what the couple had to go through in order to get to the happy point they are at now. In the process of this that the partner realises he gets lost, this is where I’m linking the literal ‘Sweater’ into the narrative instead of just metaphorically. The partner then discovers their way back to their house.
I established general costs of the productions, leading to a total of £1,810.
The locations I established were the running lanes and surrounding villages. There will be 2 actors and myself and another being crew.


The audience will share the same qualities as the target audience for the band itself which is demonstrated here. The unique selling point is that the couple is homosexual, which is challenging the typical conventions.

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